A Suggestion for Marketing via Social Media

Arlan Godthaab, Vampire Hunter

A Los Angeles actor friend, Arlan Godthaab, posted photos yesterday on Facebook from "I Had a Bloody Good Time at House Harker," a horror-comedy now shooting in snowy Wisconsin, with a cast that includes Jacob Givens, Derek Haugen, Noel Carroll, and Keely Gelineau. These were interesting shots that not only made me want to learn more about the film but also got me thinking about how actors and production companies use social media to publicize their product. His is one way, and it’s a good one.

Yet most production companies, even the big ones, don’t yet get social media. Filmmakers trying to break into the business have enough on their plate just trying to figure out funding, casting, logistics, lighting, shooting, and editing. Marketing is rarely in the budget, so they don’t even think about it. They should. They have a whole team on set that can help get the word out about their production, but often the best most young filmmakers can do is set up a Facebook “fan page” and then ask everyone to “like my page.” In an incentive-based culture, that’s rarely effective because everyone is thinking, “What’s in it for me?"

Every person over age 3 has a cell phone with photo/video capability, and nearly everyone under age 80 has a Twitter account and Facebook page and more. (Judi Dench tweets, for heaven sakes!) Actors WANT that production still of their big scene. They WANT to tell people about the terrific new film they’re working on at the moment and the great production team that's creating it. They want to post it to Facebook, upload Vine videos, and tweet the news out to everyone they know! It’s part of driving down your IMDb rating and driving up your Klout number, which is why stars large and small are being advised to do it. These days a few savvy producers even consider an actor’s social media presence when casting their films…and say as much in the breakdowns!

So let me make a suggestion, maybe even a few….

Small production? Don’t have a recognizable star? Designate someone who's good with a cell phone camera to take production stills throughout each day’s shoot. (A production still is one with the camera and crew in the shot that tells everyone “See, I make movies!”) At the end of each day have them review the photos, adjust the sharpness and pump up the saturation with a cell phone app like Camera+, and then see that every member of the cast and crew gets at least one flattering shot of themselves to use on social media. (And “flattering shots” should be the instruction to the photographer.) Later, when you get to editing, have someone grab interesting screen shots from your outtakes and, again, email them to cast and crew who are in those scenes. You can also use all of these shots on your film production website and social media sites (and, yes, you should have all of those), make them available to the designer creating your poster, and use the outtakes in producing your trailer.

Work with your cast and crew to help shape the message and get lots of free and positive publicity (which helps in building audience anticipation and winning awards.) Talk to them. Get everyone pulling together.

Arlan, my best to director Clayton Cogswell and the whole Good Cops Entertainment Team at #HouseHarker. Looking forward to seeing the film.

Still photo by Jacob Givens from "I Had a Bloody Good Time at House Harker."   

Acting Classes in Washington, DC...the Demanding Ones

Acting is an ongoing education, not only in studying great actors in film and on stage but also in formal classes. We're always working on our craft.

A little play I was in last month won its one-act competition, with nice comments from the judges about my performance. It was the first time on stage that I was free of stress about my lines and about performing in front of an audience. It was enjoyable....exhilarating. Now is the time to pump up my stage work with a class that pushes me back out of my comfort zone.

I've been surveying local actors on which programs are likely to be the most challenging.  Here's what I'm hearing....

The Shakespeare Theatre Company: Accessible. Classes of 5-6 sessions. Great for the classics (and what actor doesn't need a firm foundation in the classics?). Learn at your own pace. Enunciate! Enunciate!

The Studio Theatre Conservatory:  Demanding. Not for the faint-hearted, or the thin-skinned. A full 3-year program, which they encourage beginners to take, or individual classes to round out the more experienced actor. Joy Zinoman and her faculty are known as tough customers (but I like tough customers). Just 8-12 students in each class, which is enough for good scene work and feedback, but not so many that you don't get enough time to perform.

#StudioTheatre #ShakespeareTheatreCompany #Actorslife

An actress is always learning her craft

The Non-Glamorous Side of Acting...

Up at 3 am. Camera ready and on the road by 4:30 to drive 81 miles to an early call and avoid much of rush hour. Astonishing how many cars are already on the road. Then a lonely breakfast in McDonald's, drinking coffee and watching the first gray threads of dawn break on the horizon. Worked from 7:30 a.m. until 4 p.m., much of it in bitter cold and without a coat, then fought heavy traffic for 3 hours to get home. To get home dead tired.

I've known dayplayers and background actors  to be on the road 8-9 hours round-trip to work a film or TV show, which often means being up more than 24 hours straight, unless they can catch a catnap back in holding. It's called dedication.

The Latest in a Year of Great Movies....Birdman

What a year for great movies! And what a feast for actors to watch and learn.

Saw #Birdman with my husband yesterday. Wow. That…was…different. Wow. My husband (he's the literary one) pointed out that it draws on the School of Magic (or Magical) Realism that was popular in Latin American literature in the 1940s and 1950s. Think Jorge Luis Borges or Gabriel Garcia Marquez.  Events occur as normal, then people begin to fly. Yes, it's that different.

Birdman defines "tour de force" on so many levels, right down to the titles. I can't even imagine what it took to light those tracking shots.

And Michael Keaton, Edward Norton, Naomi Watts (This after her turn in St. Vincent. Fabulous!) The Brits have dominated acting for decades. Now the Americans are showing them how it's done.

Other Sources for Acting Inspiration

Actors draw inspiration from many sources, including the fine acting to be found in silent films and old radio shows.  I’m a huge, huge fan of the radio drama, Yours Truly, Johnny Dollar, which aired from 1949 to 1962.  It's the story of an insurance investigator, but one that rivals any private detective from Sam Spade to Lew Archer.

I was in Nevada and Arizona a couple of weeks ago and stopped by the Lake Mojave Resort near Bullhead City, Arizona, because it was the location for several YTJD episodes, including “The Mojave Red Matter” and “The Red Mystery.”

Sixty years ago when it took 10 hours and $153.00 to fly non-stop from New York to Las Vegas, getting to the Lake Mojave Resort sounds like a trek to an exotic place.  Here’s an excerpt from “The Red Mystery” that mentions the resort:

“…the awesome beauty of the clear night sky over the desert with its billions of stars twinkling in the black sky above is something I’ll never tire of.  The stars seem close enough to reach out and touch them. As the plane hit the glide path down to the landing strip at the south end of Las Vegas the myriad many-colored lights of the city winked and sparkled like the lights on a gigantic Christmas tree.  Yeah, from the air Las Vegas, the fabulous city of chance, is just plain beautiful.

I’d like to have stuck around Las Vegas and tried my hand at some of the casinos and clubs along the gamblers’ alley they call The Strip, but I had other things to do. So, Item #2 is $50 bucks deposit on a rental car and within minutes after the plane landed I was heading south and east across the desert down toward Davis Dam, down to the Lake Mojave Resort. The desert, mile after mile of nothing but sand and sagebrush and Joshua Trees, of tumbleweed and cactus, of high plateaus and broad mesas. Here and there the skeleton of some animal that has perished in the remorseless, terrible summer sun.

And then suddenly, in the middle of it, the life giving waters of Lake Mojave.

At the south end of the lake, just above Davis Dam, is the resort, with its clean, comfortable motel, good restaurant, tackle shop, and dock, everything to warm the heart of a fisherman. Yeah, and in the bright light of the moon I could see the lake itself, calm as a millpond. That meant that, unlike the cold and snow I’d left back east, here it was warm and perfect weather for fishing. It took a bit of self-control to keep from driving right on down to the dock. Instead I drove in a circle around to the office where, in spite of the hour, someone came out to greet me…"

The reason he couldn't stop to fish was that he was tracking down murderers and racketeers. It was a wonderful show and Bob Bailey by far the best of the eight actors who played Johnny Dollar over its nearly 13 year run on radio. There’s more about Yours Truly, Johnny Dollar online on several sites devoted to old time radio. You can also listen to episodes of this and other shows - like Gunsmoke, The Six Shooter, Bold Venture, and others - at no charge at: www.oldradioprograms.us It's wonderful acting.

I enjoyed walking about the resort and took a few photos.  Next time I’m in the area, I think I’ll try my hand at fishing for some of those “lunker bass.”

Lake Mojave near Davis Dam in Arizona

An Overview on The Biz

Flying out to Nevada I took along the book Making Movies by the late and great director Sidney Lumet (Dog Day Afternoon, Murder on the Orient Express, Network, The Pawnbroker, Serpico, 12 Angry Men, Running on Empty, and on and on through 73 films and TV episodes).

What a find! As actors we tend to see just one part of the elephant and can only guess about the rest. This book takes you through the entire movie-making process and explains the considerations at each step: concept, funding, writing, locations, editing, lighting, sound, directing, acting, post-production, audience previews, and marketing.

Why does a film need star casting? On what take is an actor likely to be giving the director their best? What is the preview process like? Why does a director choose to do a particular film? How has the film-making process changed over time?  And does it now make sense?  Not always.  Not even to Sidney Lumet.

But this book illuminates a lot of the whats and whys that go into making a film, and information like that makes you a more informed actor and better able to shape your career.  This is a book that is going on my Quick Reference shelf. 

I'm reading it through again, now that I'm no longer distracted by the wild-eyed woman passenger who went streaking up the airplane aisle just before the door closed and promptly keeled over in the gangway, leading to a short delay in takeoff while the airline staff called the paramedics and removed her luggage from the plane.  Ah, the joys of air travel.

The Goblin Baby Premieres

The Goblin Baby, Shoshana Rosenbaum's supernatural short, premiered to a full house on September 27th at RiRa's in Georgetown. Michael Gabel, Oriana Oppice and I were among the cast who attended. Well done, Shoshana! On to the film festivals!

(L to R) Actor Michael Gabel, actress Kathryn Browning, writer/director Shoshana Rosenbaum (and son), actress Oriana Oppice, and production staff Robin Noonan-Price and Victoria Buksbazen.