Sunday, October 30, 2011

3 DIY Strategies for Promoting Films and Actors


Enjoying my cup of morning tea and researching online strategies for promoting my work.  Here are a few I’ve come across that sound promising:

Post and include a Photo Spread: Remembering that the Internet is visual, one DIY strategy for promoting films and film events (premieres, screenings, film festivals etc.) is to write a quick summary (1-2 paragraphs) for your blog, website, and/or Facebook page and illustrate it with as many photos/screenshots as possible, complete with identifying captions and tags. Photos tell your story far better than words.  Post them to your blog or website immediately, but wait to post (and link) to Facebook until Tuesday, Wednesday, or Thursday morning at 9:30 a.m. in the time zone where most of your market is likely to be found (EST for New York, PST for Los Angeles, for example.)

Why 9:30?  Social media research has shown that people log-in to Facebook as soon as they get their morning coffee and settle in.  The next best times are 11:30 a.m. (just before they go to lunch) and 5:30 p.m. (before they leave work for the day.)  Wednesdays are best for having others see and share your post because they’ve caught up on their workload and aren’t yet making plans for the weekend.

If you have a sufficient following on Twitter, also tweet a promotion to direct people to your posting.

Issue a News Release via Email:  Once you’ve posted the summary and photos, consider other media opportunities at longer-lead-time film industry publications, websites, e-newsletters and acting/producing blogs.

Turn your summary into a one-page, post-event news release – written third-person; putting the Who, What, Where, Why, When and How in the first paragraph; adding an interesting quote in paragraph 2; and at the end giving a contact number and email address for obtaining more information (you can find effective news release formats on the Web.)

Target editors and reporters at media specializing in acting, independent film, documentaries, etc.  If your original post was to a blog, website or other public site, be sure to include a link so editors and reporters can see and download the photos.

Even if it doesn’t generate a story right out of the box, putting your name or production company name in front of the media on a regular basis will develop name recognition and make you and your work known in media circles over time.

Videotape an Interview:  Get in the habit of videotaping brief interviews with your director, prominent actor, or screenwriter at your event (premier, festival screening) or onset during filming.  Or have someone tape you if your aim is to promote yourself.  You don’t need expensive equipment.  Even a Flip Ultra camera will do and comes with simple editing software that can help you quickly put together an Internet-ready video.

Remember that the key to a good interview is to draw up your 3-4 questions in advance and let the person you’ll be taping have a look.  It helps people focus and gives them time to remember and include interesting anecdotes. If you are the one being taped, consider your audience and how you want to come across on camera.  Look at actor interviews online and study those you think are most effective.

When shooting, have the person look just to the side of the camera rather than straight at the camera (you know the drill.)  Post the edited tape to your YouTube/Vimeo Channel, then link/embed the video in your website and blog and in posts to Facebook, Twitter, etc.  If it turned out especially good, consider writing a 2-sentence intro and emailing it to industry media and other professionals you know in the business.

Employing this strategy gives you a video interview that is easily accessed and shared, and potentially much more attractive than one generated by a reporter—even if it carries a bit less cachet—because you control the message.

I like these and they're do-able.

Now, time to feed the dog.

Saturday, October 29, 2011

A Tip for Learning Lines

Getting your lines down cold for a film or play involves a lot more work than one would think.  You can go over the script with your scene partner, but unless the two of you go through life joined at the hip he or she is not often available when you are.  Bringing in a friend or significant other to read the lines with you can be problematic because (a) ho hum, they're not invested in the outcome and have other things to do and (b) they're likely to give you a flat read in any case.

The usual way.
Alternatively you can highlight your lines on the page and hold the script at your side for quick  reference as you memorize, or hide sections of the script with your hand as you learn them, or record the scene partner's lines and flip back and forth in the script as you flub your own.  It's frustrating and a slow slog.

Here's a tip I learned from an actor in Los Angeles that has proved very effective for me, doesn't require a partner or script in hand, and goes anywhere.  Here's what you do:  read (act) the entire scene into a hand-held voice recorder.  Read your scene partner's lines loudly and with whatever emotion and pacing you think is appropriate.  When you get to your own lines in the scene, read them at a whisper.

Later - driving to the day job, walking down the street, making dinner, whenever you have a moment alone - pull out the recorder, play the scene back, and speak your lines in a normal tone and with feeling.  If you blank or get a line wrong, the correct whispered line is right there for immediate reference.

It works like a charm and has cut the time it takes for me to learn lines by at least half. 

Monday, October 10, 2011

At the Thrill Spy FF screening of Commitment...

I am astonishingly wide awake this morning despite just four hours of sleep.  Rich Volin's thriller short Commitment screened at the Thrill Spy Film Festival last night.  I hadn't yet seen the final cut and was incredibly pleased at the great job he did with it.  Co-stars Lee Ordeman and Altorro Black were in the audience, as was Rich and his lovely wife and my husband who took me to dinner afterwards at Restaurant 701 for an early celebration of our eighth anniversary.  A fine evening.  I basked in the glow. I drank way too much champagne.  As I said, I'm astonishingly wide awake this morning!
Lee Ordeman, Writer/Director Rich Volin, Producer Monica Mingo, me, Altorro Black


Saturday, October 8, 2011

Building an Acting Website


After almost two years of having an acting website I built myself from a simple Yahoo template, I’m finally working with a web designer to construct a custom site and very excited at the prospect. First, of course, I had to find the designer, a task that not only involves searching for someone who has talent and is priced within your budget but also a person who has a personality and sense of design that complements your own.  An effective working relationship is all about chemistry.

Happily, I belong to two online acting forums so getting recommendations was as simple as shooting out an email saying, “Hey, I need a web designer!”   Some of those recommended were commercial design firms, others were individuals doing it as a side business.  (Those designers below marked with an asterisk were recommended by more than one actor, so if you’re considering a custom site their samples may give you some design ideas.)



I then sent all of the designers a mock-up of what I kind of had in mind (above) and a detailed description of how I wanted each tab to function.  I used to think with vendors that if I really “spelled it out” I’d be limiting the person’s creativity and insulting them as a professional, but that thought only led me and the respective vendor down many a blind alley.  So I now go in with a core idea of what I want, but remain open to suggestions.

After I heard back from everyone (noting how long it took each to respond) I looked at all of the samples and finally decided on Los Angeles web designer Shannon MacMillan.   Being an actress herself she seemed attuned to what an acting website should look and feel like.  In terms of pricing, she was about in the middle.  She also understood my desire to keep the site (as she puts it on one of her own samples) “minimalist, hip, and inviting.”  Looking at her samples I had additional thoughts on the design, so by the end of the year everyone will see how it actually turned out.

One final thought: be sure than any animation programs used on your site are viewable on IPads and other Apple products.  You don't want to build a fancy site and then find that half your casting people can't view it.   Also, if you're not yet ready for a custom site, you can build a fairly sophisticated site for free by using the templates at WIX.  An actress friend used it to create her site and it's really quite good. Check it out at www.allisonjhoward.com.

Web Designers:

Shannon MacMillan: shannon@maxsitedesign.com
http://www.bluestormcreative.com

Dennis Baker: dennis@websiteforactors.com
http://www.websiteforactors.com

Nate Barlow: nate@natebarlow.com
Samples at:
http://www.natebarlow.com
http://www.deepintosports.com
http://www.lookingglasswars.com
http://www.daleobert.com
http://www.ingezrameau.com

Natasha Chernyavskaya
http://www.PixelsMania.com

*Enci: Enci@illuminatela.com
Samples:
http://enciperforms.com
http://lucychambers.com
http://courtneygains.net
http://eileendietz.com
http://dinamorrone.com
http://teddyvincent.com
http://markwithers.net
http://gailsilver.com

T.C. Gunter: Dabeka Inc.
http://www.dabekaink.com

Derek Houck: https://twitter.com/derekhouck
Samples at:
http://jaimiepaulson.com/
http://www.myacceptance.org/
http://luckymarketingfirm.com/

Justin Kropp: justin@thesojk.com
The SoJK Design Studio
http://www.thesojk.com

Jordan Callier:  jordan.callier@me.com
Samples:
http://www.bouldertamales.com/
http://oldwestdailyreader.com/
http://www.shelleyvalentine.net/
http://www.imageandstyleguru.com/

*Clay Teunis: info@tunarelli.com
Tunarelli Sound and Design
Samples at:
http://www.tunarelli.com/Tunarelli%20websites%20designed.shtml

Tim Kenney Marketing
http://www.tkm2.com

Swood Media: mail@SwoodMedia.com
http://www.swoodmedia.com/websites.php

Sunday, September 25, 2011

Creepy Film Locations

Abandoned Factory
Ken Arnold posted a notice to Facebook this week about Lovely Molly, a new horror film by Writer /Director Eduardo Sanchez in which he appears (and which just screened at the Toronto International Film Festival), and it reminded me to post these links to creepy, abandoned locations.  I came across the Web Urbanist site awhile back while researching another project.  If one could get the appropriate permission, these would make great locations for filming (especially horror movies) and many are on the East Coast.  (Web Urbanist also has lists of abandoned sites abroad.) There's a prison, a monastery, children's mental institution, tech office building, brewery and more.  All very creepy and I would think even more so after dark.  Just think of what locations like these would add to a production.  Wow.

http://weburbanist.com/2007/12/18/7-more-abandoned-wonders-of-the-world-amazing-american-abandonments/

http://weburbanist.com/2008/01/06/7-more-abandoned-wonders-of-america-from-military-islands-to-mental-institutions/

http://weburbanist.com/2008/03/18/7-more-abandoned-wonders-of-america-from-deserted-breweries-to-famous-factories/

p.s. By the way, if you know of more abandoned buildings/sites that would make good movie locations, please share.

p.p.s.  Here's another site referred by a friend: the abandoned Six Flags New Orleans... also known as the most terrifying place on earth (short of the children's mental institution):

http://www.lovethesepics.com/2011/05/creepy-crusty-crumbling-illegal-tour-of-abandoned-six-flags-new-orleans-75-pics/

Friday, September 23, 2011

Downtime...again.

The desk view (sigh)
Downtime.  Submitting for this.  Submitting for that.  Nothing yet lined up.  And it’s raining.  Which makes my hair frizz.  And I'm staring at the phone.  And it’s another three and a half hours until my husband supplies my Friday night glass of wine.

Things are going to be a whole lot different around here when I’m Empress of the World.


Thursday, September 15, 2011

What to carry in Your Actor's Kit


Los Angeles actor and voiceover artist David H. Lawrence XVII has a wonderful online site called Acting Answers that is a wealth of practical information on everything from auditions to working with agents to how to format your résumé.  Plus, he’ll answer questions!  I’ve only just scratched the surface of what is there, but this jumped out at me: putting together an “Actor’s Kit” so you’re always prepared for an audition.  Here’s David’s take, and here’s the original post with links to some of the items he mentions.

David H. Lawrence:

"I imagine a day where iPads and iPhones will replace most of what’s in the kit with electronic versions of physical items, but for now, I keep these items in my actor’s kit:

"Headshots/resumes. My headshot photographer, Terence Heuston, is amazing. Our session yielded 8 or 9 looks, of which I use three to submit when I hand my headshot to a CD. One is harsher for villain stuff, one is sort of an everyman look, and one is for comedy. I have a few others of which I carry one each, but I carry 5 copies each of my main headshots. I print my resume directly on the back of my headshots with my trusty Epson Artisan 50 printer, and I immediately replace the shots in my actor’s kit with new versions should my resume significantly change.

"Highlighters. You get a script, you highlight your lines. I prefer yellow, but you might want to carry several if you’re an actor that goes highlighter crazy and highlights different characters in different colors. I carry the clickable Pentel Handy Lines highlighter because it doesn’t have a cap I can manage to lose, and it’s slimmer than most highlighters. It’s also refillable, but it’s so inexpensive, it’s hardly worth the effort.

"Business cards. Like any other business, you need to be able to take advantage of interactions with others that can provide you work, leads on work and general networking. That means carrying the worldwide accepted format of promoting yourself: the business card. I take it one step further to create a memorable moment of levity: I create and purchase a new business card whenever I get a new part, and when I offer someone a business card, I grab a handful from my actor’s kit and fan them out in a pick-a-card fashion. People love choosing their own, and it speaks very loudly (without being boastful) to the depth of my experience.

"Promotional postcards. Whether it’s a production I’m in, the voiceover demo service I offer or my iPhone app, Rehearsal, I carry an assortment of postcards that I can offer to people who express interest in those items when they meet me, or to spend time while waiting in offices and studios addressing and posting to promote them. Most of the time they are 4×6, but I can accommodate oversize postcards should I have something really powerful to promote. I also carry postage stamps should I want to put some stuff in the mail.

“An open-ended side-loading letter size hard-backed plastic folio with a clear, attached plastic zippered pouch. Here’s what it looks like, filled with everything I need to enter the audition room with speed and confidence:

Scripts. Obviously, I carry scripts for the auditions I am headed to, even though I use Rehearsal [IPhone app] to electronically prepare for my sessions. But, sometimes, you’re in a position to provide a scene for a casting person, one of your own choosing. Certainly, in most casting workshops, the casting director will be bringing scripts that she will dole out to the participants, and usually those scripts are from projects she has worked on or is currently casting. But, occasionally, you’ll be asked to pick one and bring it with you – and there are a couple of scenes that really highlight various facets of my acting skill set that I love performing. I carry two sets of those scripts, one highlighted with my lines, and one highlighted with the other character’s lines for the reader or CD to use.

Mints and gum. There is nothing more distracting when working with another actor, or talking in close quarters with a casting director, casting associate or casting assistant to experience bad breath, either theirs or yours. Carrying a flat pack of mints and gum has come in so handy, especially after a quick charge at Starbucks before the session.

CastingFrontier.com bar code. When attending a commercial casting session, I’m finding that instead of asking for headshots, casting session runners are relying on electronic means of identification in the form of CastingFrontier.com bar codes. You can usually find workstations at the major casting centers that will both allow you to register with CastingFrontier, and print out your bar code should you forget it. As your the headshot you have uploaded to CastingFrontier will pop up for the runner, make sure you check every month or so that that headshot is up to date.

Thank you notes, envelopes and postage. Another way to spend productive time while in a waiting room (once you’re completely prepared, naturally) is to send out a thank you note or two. I actually take advantage of those few minutes before casting workshops begin by not only tapping the casting director’s current address into my iPhone’s Contacts app, but by hand-addressing the envelope that will, once the workshop ends, contain a short but memorable note from me. I also add postage, and drop it in the nearest mailbox on my way home.”

For women, for those last minute calls to audition when you might be hiking, at the beach, or otherwise away from home and closet, L.A. actress Alexandra Raines also suggests keeping a "Prep Box" in the trunk of your car with the following:

  • The exact matching makeup you used in your headshots, including foundation, concealer, lipstick/gloss, eye shadow, blush and brushes.
  • Deodorant
  • Hair brush, hair spray, curling iron, flat iron (most auditions offer a bathroom). 
  • Black slacks, black skirt, khakis, jeans, black low heels, clean tennis shoes, semi-casual flats, sweater set, casual top, dressy top – all neatly stacked and folded in a box. [Note from Kay: If you slide a short stack of folded clothing into those plastic bags from the grocery it will keep them from getting wrinkled.]
  • Extra headshots and resumes already cut to 8×10, but not yet stapled.
  • Stapler, pen, and several highlighters
  • A $10 roll of quarters (useful for parking and other needs.)
  • Acting music for meditation, inspiration, contemplation. As Raines puts it, if you’re at the beach having the time of your life and you get a call for a tragic mom scene you’ll need something that will focus you and bring you to your center.

It’s a lot to always have on hand, but worth it to make sure you’re always prepared when opportunity knocks.